Sunday, May 13, 2012

What To Do To Increase Sales After a Free E-Book Promotion


This is the third in a series of posts on how to have a successful free ebook promotion.  For the first to posts go to:

Hopefully your free e-book promotion through Amazon will be successful, and you will have given away thousands of downloads to help boost your book in the Amazon rankings, and thus get mentioned in the “also boughts.”  The also boughts are where the real advertising comes in for your book.

However, there are some things you can and should do immediately after your free promotional days that can have a direct impact on the success of your follow up sales.  

1)  Send thank you notices

Tweet your thanks, and let promoters know if you achieved a good rank.  Be sure to mention the name of your book in the thank you tweet. 

Post thank you notices on every Facebook page you posted your free book on, include the link to your (now paid) Amazon page again, and let them know of your success. 

And send thanks to any of the websites and blogs that have contact links. (One of those websites posted my thank you with the name of my book in a sidebar on their main page as a sort of testament to their effectiveness). This is a polite thing to do, but is also a way to promote your book in its paid state.

Note: do not make the mistake I did. I sent my thank you tweets on the second day of our promotion, while the book was still free. The sites that had originally tweeted me, retweeted my thank you message with my success note. Which was wonderful, except I should have sent it after the book went paid, to entice people to buy it, rather than to keep downloading it for free. (Exception: if you are still trying to increase your rank on the second day, then either retweet your original message or consider using the thank you tweet to connect for another day of free giveaways).

2) Begin Your Ongoing Promotional Routines

Now is the time to set up your ongoing promotional to-do list or calendar. First, determine who your target audience is.  For my book, On the Road to Death’s Door, I am focusing on several target audiences: people who live in Door County and Wisconsin or who vacation there, RVers, retired people, and of course mystery lovers.

Do a bit of research to find out who blogs to these groups, and begin sending out requests to send complimentary review copies of your book to these targeted bloggers. For each blogger who reviews and posts their review on their website, you will likely see an uptick in sales. You don’t have to do it all at once. Target one or two blogs a week. But do it consistently and you will see results.

There are lots of other things you can do to promote your book and boost your sales. But that will have to wait until a future post.

Good luck with your free promotion. And check back in to let me know how it went, especially if you are successful!

5 comments:

  1. Thanks for all the hints and tips.
    Best wishes, Stephen Livingston.

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  2. You're welcome! I hope they prove helpful.

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  3. Hi Peggy,
    Just wanted to let you know how much I appreciate all 3 of your posts about having a successful ebook giveaway. I followed your suggestions and had a phenomenal giveaway - with almost 18,000 free downloads - and 200 paid sales in the 2 weeks since the giveaway! Your posts are now my ebook giveaway Bible. :) Thanks you!
    Chris Stralyn
    This Time You Lose
    http://thistimeyoulose.com

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  4. Chris, I am so happy for your success! And I'm glad that my posts could be of help.

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  5. Amazon rankings, and thus get mentioned in the “also boughts.” The also boughts are where the real advertising comes in for your book. online promotion

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